Finance: Pitch your story

Julie Meyer, venture capitalist at AriadneCapital and female Internet hero, has an advice for entrepreneurs who are raising finance. In her column in City A.M., a free financial newspaper in London, backed by Derk Sauer and Boudewijn Poelman, she writes that “to secure investment into your company, you have to do two things”:

  1. Tell a great story where the entrepreneur is the hero and wins.
  2. Remove systematically all the reasons why the investors won’t want to invest.

If the entrepreneur pitches right, then the investor understands the risks and the strategy to overcome them and in the end will be seduced!

The above you may keep in mind, when you apply to pitch your story on cmypitch.com. By using video, the website aims – among others- to connect businesses with investors. Through video, businesses can present their ideas and investors can get an instant feel for the people behind an idea or a company. Still in Beta, the company will officially launch in the fall of 2008.

In the meantime, think about your story!

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July 2, 2008 | Filed Under Simone Brummelhuis Europe, capital, female internet heroes, news, start-up, video/tv | 1 Comment 

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One Response to “Finance: Pitch your story”

  1. Susan Kishner on July 2nd, 2008

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

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