The Outlet of Net-a-Porter will indeed be The outNet?

According to a small news item in the Financial Times, (update  March 2009: A big article in the Sunday Times Magazine) Natalie Massanet, founder and CEO of Net-a-porter, is planning an outlet version of the chic clothing retail site. Such a spin-off would be a smart move by Massanet as, despite a sale at the much visited website, which seem to thrill fashionistas, the business suits and weekend outfits that net-a-porter has on offer have steep designer prices. The planned sale or – outlet site  will reportedly be named Outnet. (update March 2009) it will be The Outnet.

Natalie Massanet is one of the Female Internet Heroes who made headlines in 2008.

At this time, you can only put your name on the email list at the website: THE OUTNET. The website will launch in April 2009.

It’s a pretty good move of the Net-a-Porter empire, other companies that have gone this designer-vintage online route earlier are in The Netherlands: Designer-Vintage, and in the UK, The Closet Bureau, which sells on e-bay.

Fashion blogs are pretty happy about it.

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July 5, 2008 | Filed Under Simone Brummelhuis Europe, companies, female internet heroes, news, people, weekend | 7 Comments 

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7 Responses to “The Outlet of Net-a-Porter will indeed be The outNet?”

  1. Launch: Girl Meets (i.e. rents) Dress : The Next Women on September 29th, 2008

    [...] include Chloe, Marlene Birger and Diane von Furstenberg. The lay-ouy of the website reminds us of NET-A-PORTER, but without the exorbitant prices. Girlsmeetsdress browse [...]

  2. D MEADMORE on January 19th, 2009

    Looking forward to receiving info with regard to this new outlet

  3. Colette Stewart-Lord on January 20th, 2009

    Hi
    Can you please add my details to your mailing list. Best of luck with your new venture.
    Colette

  4. Time’s best websites 2008: petfinder, net-a-porter, omiru : The Next Women on February 10th, 2009

    [...] wear. With millions of customers per month, it is a highly successful venture.  Massenet’s newest project, net-a-porter outnet is rumoured to launch in the coming two [...]

  5. The new fashionista’s on the block : The Next Women on March 24th, 2009

    [...] Cocosa is an invitation-only fashion destination offering its members exclusive access to a number of private sales, each running for a limited period.  Members are invited to view the designer wear on offer about three to seven days before a sale with the option to preview it.  Offering 50 to 70 % of most items,  its a real competitor for outnet. [...]

  6. TheOutnet.com Is Out There! - Review : The Next Women on April 21st, 2009

    [...] younger public. Think Marc by Marc Jacobs (Marc Jacobs), See by Chloe (Chloe) and Miu Miu (Prada). NET-A-PORTER.com has done exactly the same, the high-end shopping website with a classy design has created a brand [...]

  7. Nikki Economides on April 22nd, 2009

    hi Can you please add my details to your mailing list as im in a fashion school it would be good for me too buy things from the OutNet.com any thanks. and good luck dont think your going too need it as this is one of the best thing that have happened to NET-A-PORTER.

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