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Cars and women matched online
www.cartango.com has an online matchmaking service to help women find the right car, called Car soulmate quizz . Although the idea of helping women to decide which car is right for them seems a good idea, the survey has its flaws. The questionnaire is unduly lengthy and contains weird queries, such as: You do the tango, the mambo, the two-step, and the boot-scoot boogie. Which best describes your style? The guys get mad because you always lead, You’re a perfect dance partner—of course, you let your partner lead!, You don’t care—you’d just as soon dance with your friends.
These questions build on stereotypes seem to relate only to a small group of women. Moreover, the list of cars that is presented after filling out the survey seems more like a random list than a clear advice.
A website about cars for women does make sense. According to Nielsen Netratings, women account for 41,3% of visitors of automotive websites and are responsable for 65% of new car purchases. Also, women have different criteria then men when it comes to buying cars and the way they come to make a decision is different too. . Some top priorities can be the same.
But what type of website is required? A less female centered, more transparent model that is trying to get into the conversation with female buyers, without alienating men, would work better. Anyone?
This post was first published at marketingtowomen.eu
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