Join us!
Partners
Selling to business women: 6 tips
Kelly McCormick is an expert on how to sell and, more specifically, how to sell to women. Her book OutSell Yourself: How to Sell Without Selling, will be published soon.
In a recent article on how companies should sell their business products to female entrepreneurs, she noted that the typical selling conversation turns off female buyers. She came up with the following tips:
1. Business women do not buy gadgets but a high-quality product or service. Women invest in realistic solutions. They don’t buy glitzy features, bells and whistles.
2. Businesswomen find it a waste of time to work with vendors who speak about features without talking about the benefits.
3. Women want a simplified process and clarity, and when using a product or service they want to see real results.
4. Women want sellers to acknowledge when a problem can’t be solved. It’s honest and trustful. She may not buy right away, but may come back in the future or recommend you to others.
5. Women expect a follow up after a sale. Women don’t just invest in product and service solutions-they invest in the seller too. A seller becomes part of her team.
6. Women really appreciate an after sale call.
McCormick’s conclusion: Get to the heart of sales. Offer female entrepreneurs’ realistic solutions and simplify the process. Then make sure to be a helpful resource-during and after the sale.
comments
Leave a Reply
- br/>
Extras
-
