Wishpot.com hires CMO

A new function of ‘Chief Mom Officer’ has been introduced in the online industry. The first person to take up this position is Jessica Smith, who has been hired by Wishpot, an online social shopping network, to promote the hiring of moms in the industry. After hiring Jessica Smith in her new role as CMO, the company launched Wishpot Baby, which is still in beta.

Smith has made it her mission to get companies to understand and accept the new title of Chief Mom Officer. The reasoning behind this is that companies targeting women should tap directy into the insight, the value, and the professional expertise that educated, experienced moms can offer.

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July 31, 2008 | Filed Under careers, news 

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