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Marianne van Leeuwen: 'Dont think Pink'
‘Don’t think pink’ is one of the first statements being made at this PICNIC ‘08 side event , thenextwomen brainstorm camp, with an audience of fifty, mainly women. Marianne van Leeuwen – serial E-entrepreneur currently focusing on Marketing to Women – starts of with some words of wisdom on female consumers: They don’t recognize themselves in traditional marketing messages, they live complex lives trying to balance work and family, and they don’t necessarily like things that are pink.
Simone Brummelhuis, organiser of the event and Founder of TheNextWomen.com adds: ‘And they don’t like the word ‘Pitching’. Which is why we called this event Brainstorm Camp’. Simone is on a mission. She wonders why a female Steve Jobs hasn’t come along yet. The Next Women is her first step in creating more awareness for successful female internet heroes. Today, she is looking for new talent on that matter.
The three female entrepreneurs that get to present their business case bring a wide variety of concepts to the table. Maureen van der Burgh starts of with the idea of making more creatives aware of new techniques for making videoclips. Petra Kroon-Goedgeefs would like to create a platform that involves freelancers and small companies into social/entrepreneurial projects in the third world. Finally, Bianca Bode came up with the idea of a website where one can list all the books, movies and music they own, in collaboration with a large e-shop she refuses to mention.
Interestingly enough, all cases are judged with great rationality by the female judges: Which one is the most viable, which business model would make more money, who will be able to get some big partners on board. It is Bianca’s idea of favs.nl that eventually stands out for being most feasible. And one thing is for sure, it’s site design will not feature the colour pink.
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