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Travel: Launch BAHighlife.com

This month saw the launch of the TRAVEL WEBSITE of British Airways. It’s the online version of articles which appear in High Life and Business Life, the magazines in the seat pockets of plane chairs.

The site offers tips on the smartest restaurants, finest hotels and interesting cultural spots. For the busy business woman who wants to fit in a shopping spree, it features articles on ’speed shopping’ in Paris and ‘quick style counsel courses’ in Milan under its Fashion and Shopping per country section.

Short trips to the best cities in Europe but off the beaten track are featured under 10 Euro Stars. The website has many known contributors who offer inside tips, such as Carla Bruni, Gillian Anderson and Yoko Ono. Also featured are the letters of John Simpson from his travels as the BBC’s world affairs editor.

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