how the next generation women manages their finances
Mothers and daughters talk about financial topics more than sex, drugs or even politics, compared to the previous generation, where the most discussed topic between mothers and daughters was marriage.
These findings were published by Women& Co, a financial resource program for women, from Citi, who looked into how the new generation of affluent women deals with finances. Some of the key figures were:
- 94% of women are discussing financial topics with their daughters, compared to 54% who have discussed money with their own mothers, representing a 42% shift over the generations.
- 63% of affluent women consider themselves the CFO of their
household. - 92% believe they are a positive financial role model for their
daughter(s). - 75% of affluent women consider themselves somewhat to very
knowledgeable about finance and investing.
The study reveals that affluent women are knowledgeable about investing, are often the primary decision maker of the family, and are influencing the next generation of women to do the same.
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