Pinking our phones

The new phone

At TheNextWomen we have long said that simply making your product pink is not the way to reach female consumers..but the mobile phone industry keeps trying.

Next Month, Motorola is launching  a jewel-shaped mobile handset aimed at women, called the Moto Jewel.  The handset is a flip-top phone ..in the shape of a jewel, indeed. Which of its features appeal to women is unknown. Motorola?

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October 30, 2008 | Filed Under news, products, trends 

comments

2 Responses to “Pinking our phones”

  1. Elisabeth Kelan on October 30th, 2008

    It is surprising that consumer electronic producers still don’t get it. The Lady Geek research Belinda Parmar has conducted (www.ladygeek.org.uk) shows that clearly. Only 9% of women want pinked up phones. It is time that mobile phone producers get a bit more creative about what women want from a phone.

  2. younghee on November 5th, 2008

    here’s a related article:
    http://blog.laptopmag.com/designing-gadgets-for-women-better-gadgets-for-all

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