Lisa Sounio to host Female Internet Heroes event

Lisa Sounio

Another two days until the Female Internet Heroes Event in London will take place. Together with Jackie Brennan of Freshideas Events, we have arranged for an excellent line up of speakers who will talk on setting up an online business, business models, raising finance, pitching your business and developing the UK and European market. Founder of Dopplr Lisa Sounio will be host of the event. She was interviewed by us some months ago:

What is a female entrepreneur to you?

I get a lot of people calling me, sending me emails, wanting to come meet me, to ask me how to become a female entrepreneur. So there seems to be a huge willingness and potential among women to do business. What women need is guts. Women have lots of ideas, and they are good organisers. But they need to work on bringing that into business. They need to work on financial understanding, making the business work. I think women are often too focused on the idea and have a hard time trying to create the structure around it.

What advice would you give to aspiring entrepreneurs?

I think to gather a good team and get understanding of finances. Also, women often think too small. They create something on their own, or with two women. What they say about modern Russians is that if the Russians build a house, they go to amazing lengths to find the best raw materials. This is the way women should think about business. Where can I get the brightest brains?

Click here for the full interview.

The full details of the event are here.