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Rising female internet TV hero: Hermione Way
Launched December 2008, Techfluff.tv is the brain child of Hermione Way, journalist and founder of Newspepper.com and named one of the rising stars of the Spectator. Weekly instalments showcase entrepreneurs, start ups, answers to tweets, events and news – straight from the London tech scene and all with a little bit of fluff. And you can vote for het at the Shorty Awards.
The format at Techfluff sees Hermione reading the headlines as the beautiful news presenter, before morphing into Lara Croft’s younger sister as the News Raider in what’s hot and what’s not. Start ups then give escalator pitches lasting – yes you’ve guessed – the time taken to reach the top of an escalator. Sadly no entrepreneur has so far seen the virtue of running back down – not a good idea considering the team were politely asked to move along from their first film location in Leicester Square tube station. Finally the closing minutes are filled with answers to tweets, Facebook and YouTube questions from an expert of the week and a summary of upcoming tech events.
Ten minutes in length, episodes fly along with speeded up skits, delivering content with humour. Although still in the early stages the first four episodes have had an impressive line up of experts – Michael Smith, founder of Firebox; Mike Butcher, editor of TechCrunch, Simon Woodroffe, Dragon and founder of Yo! Sushi and Alex Tew of PopJam – showing Way has put her connections to good use. It will be interesting to see which start-ups she manages to recruit to follow up pitches from: Sophie and Charlie of worldeka, the collaborative social network; Alicia of Skimbit, adsense for affiliate marketing; Bernhard of busuu.com, a language learning community and Nick Bell of Quick tv, a website for adding interactivity to videos.
Have a watch of Episode 3 where our very own Next Woman – Simone Brummelhuis – shares her views on women and pitching from the Female Internet Heroes Event held earlier this month.
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[...] with or columns by women entrepreneurs and female internet heroes like Michelle Dewberry, Hermione Way, Emma Jones, Karen Hanton and Julie Meyer (who all featured in The NextWomen last year, so we are [...]