Interview with start-up Stylesorter
Dresses smelling of cigarette smoke, jumpers with holes in them, wrongly sized shoes, Julie Adams, founder of stylesorter, has seen, but more importantly, has bought it all. But fed up with shopping on Ebay and realising that alternative search websites were few and far between, Julie decided to provide the solution to her own problem. It came in the form of a unique search engine which indeed allows you to search clothes, shoes and accessories according to style, garment type, fabric, brand and colour. Thenextwomen asked Julie how she found the process of launching her own online shopping website and what she has achieved and learned so far from it.
How did you come up with the idea for stylesorter?
What my male colleagues could learn from me
- Le geek c’est chic -
90% of Le Geek’s past and present colleagues are men. As a result, she has plenty of time to observe the male approach to work and business and how it differs from her own. Last week she shared her insights on ‘what she could learn from her male colleagues.‘ This week she offers a few lessons on what her male counterparts can learn from her.
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Your ego is not your friend:
I have lost count of the number of times that male colleagues have acted against their own best interests in order to salve their ego. A typical example is where the Micromanager would accompany me to a meeting where I was doing a technical presentation. He, or some other attendee at the meeting, would invariably bring up some subject which bore little to no relationship to the task at hand but which he knew something about. Read more
Mentor and mentees matched at FreshIdeasEvents
10 aspiring business women were successfully matched to a mentor by FreshIdeasEvents this month.
Aspiring businesswomen from across London entered a pitching competition for a chance to be paired with a business veteran that could offer them relevant advice and guidance on setting up or further developing their business. FreshIdeasEvents announced the winners of the competition this week in a ceremony at the BT Tower.
Some of the women with internet ideas that were matched were:
- Michelle Peers
Female Hero of the Week: Gina Bianchini
Our female internet Hero of the week is Gina Bianchini, co-founder and CEO of social networking platform Ning and a true innovator on the web scene. Gina was among the 20 most influential women in web 2.0 named by Fastcompany this week, with other women including Leah Culver, founder of Pownce, Rashmi Sinha, CEO and co-founder of Slideshare, Dina Kaplin, founder of blip.tv, Marissa Mayer, Google’s first female engineer and many more. Feel there is one that should top them all? On thenextweb you can vote for one.
Thenextwomen’s vote goes to Gina, why? Read more
Online exhibition on Women, Power and Politics
The stories of women around the world fighting for their rights, are showcased in the online exhibition Women, Power and Politics of the offline International Museum of Women (IMOW). Every month this exhibition brings the untold stories of remarkable women who are claiming and exercising their power around the world.
The latest the topic was about campaigns and elections, and asked questions such as ‘Do women make unique contributions to the election process? Is campaigning more dangerous for women?.’ Very topical was one of the features ‘blogging about Sarah Palin.’ Read more
Top 50 Women in Mobile Content
As Sarah O’Keeffe of Bango received one of the Mobile Entertainment Awards 2008, the celebration of the 2008 Mobile Entertainment magazine’s list of the Top 50 Women in Mobile Content is continuing. In view thereof, we publish this list and point out some of the female internet heroes on it, i.e. the founders, CxO’s and investors.
Carole Faure (France) Founder and CEO, Kaolink, the French developer, which works closely with Gameloft.
Sabine Irrgan (Germany) Founder and COO, GoFresh. Over one million users signed up to itsmy.com, its an ad funded social network.
Louisa Jackson (UK) Founder and Director of Content, VidZone, the UK music and video distributor, which now takes content to 140 services globally.
Ann Williams (Brasil) Founder and CEO, Okto, a powerhouse in the huge Brazilian content market offering SMS and WAP services to operators, brands and financial institutions.
Networking Silicon Valley Style
While the blogs are buzzing about the lack of female CEO’s in Silicon Valley, Fortune reports on a new female social network. It is forming as Silicon Valley women find each other through the business they do, the companies they work for and the people they meet and date. Among the connections are:
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Anne Wojcicki (founder 23andme) and Marissa Mayer (VP Search Product and User Experience Google). They know each other as Mayer manages google’s investment in Anne’s company.
- Sukhinder Singh Cassidy (Gooogle’s President for Asia-Pacific & Latin America Operations) and Theresia Gouw Ranzetta ( Investor Accel). They know each other because Cassidy funded Ranzetta’s start-up Yodlee.
Questions for start-ups: PURE!
Nicoline Westen’s dream was to help kids in Cambodia lead a better life, the internet enabled her to make that dream a reality. She founded Pure!, a volunteer organisation that support children’s projects in Cambodia, be it financially or by providing helping hands. In our questions for start-ups series, she told thenextwomen how she started out.
1. How did you come up with the idea of your start-up?
event: DINK, YUP, WAHM and now BYOB
After DINK’s, YUP’s and WAHM, you can now also be a BYOB. At the Ladies who Launch Event in San Francisco this weekend, Victoria Colligan (photo), Co-Founder and President of the women’s entrepreneur website, will introduce a line of speakers who she considers BYOBs. BYOB stands for Being Your Own Boss.
Among the speakers are female internet hero and boss Gina Bianchini, founder of social networking site Ning, as well as other ‘queens of the web’ such as Patricia Handschiegel, founder/CEO of Stylediary , a website giving an overview through thousands of photos of what men and women are wearing and buying around the globe and Heather Stephenson, co-Founder of Idealbite, a website that offers ideas for ‘green’ living. Read more
Glam Media appoints media veteran McCully as Editorial Advisor
Glam.com, the main website of Glam Media, keeps growing. The media network, focused on women, appointed today Martha McCully, a founding editor and director of beauty magazine Allure.
As strategic Fashion and Style Editorial Advisor, she will help Glam shape the way women access content online. She will also be involved in special projects for Glam. She reacted to the appointment: Read more

















