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Brazil Means Business Symposium – A 360 Degree View of an Emerging Economy
AMSTERDAM – Joana Picq, COO of The NextWomen will be speaking at the first edition of the Brazil Means Business Symposium, that will take place March 29th 2010, in Holland, showcasing some of the fastest growing Brazilian companies in the IT and Bio/Pharma sectors. If you are based in Holland or in the area on the day, take advantage of a special discount which allows all our readers a 10% discount with the code: NW
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Brazil is a Great Place to Start a Business
Brazil has become an attractive market to do business in the last decade, according to the President of the Banco De Lage Landen, in the South of Brazil, Porto Alegre, Mr. Maarten Viskaal:
“Brazil is economically developing very well. Huge investments are planned for in infrastructure, energy and oil extraction. The middle-class is upcoming and pushing domestic demand for consumer goods and housing.”, and “more and more there will be a push into high-tech solutions”.
In Brazil, De Lage Landen provides vendor finance services to the agricultural, construction, healthcare, and technology sectors.
Mr. Viskaal, who has been based in the country for several years, and has witnessed the fast pace of transformation and greater economic stability, adds that the
“The scenario of Brazil diving into a deep economical crisis combined with hyper inflation and currency devaluation is something of the past. The country is economically well run and has a strong banking sector”.
Keen Interest in R&D Carried out by European Biotech Companies
There is keen interest from European entrepreneurs to export goods, biotech imagining equipment, and services to tap the huge consumers’ market that Brazil represents. And there is interest, from Brazilian companies, in biomedical R&D carried out by European biotech companies. Entrepreneurs, investors, market analysts, and technology startups interested in going to market, forming partnerships, and investing in Brazil will be attending the Brazil Means Business Symposium, to better understand how the emerging economy is poised for growth.
Brazilian Software Companies will Have a Huge Presence Read more
Twestival Global London is set to Raise Money for Concern Worldwide
Thursday March 25th 2010 will see people meeting in cities across the Globe, ‘Using Social Media for Social Good’. Now in it’s second year, the event, which uses the power of Twitter for marketing, aims to bring people together offline at locally held events in an attempt to improve education, have fun and create awareness.
With this year’s theme of Education, all (and they mean 100% of) ticket proceeds go to Concern Worldwide, which aims to make education accessible to the some 72 million children across the world that presently have no opportunity to go to school.
Last year saw:
- Involvement from 202 cities
- 1,000 volunteers
- 10,000 donors
- Funds raised of over $250, 000
As those involved gave money to improve access to safe and clean water for the 1 billion who currently do not have this.
Concern Worldwide Read more
Female Internet Hero Angel Gambino joins Social Network Sonico
Female Internet Hero Angel Gambino joins Sonico – the social network of Latin America that organises people’s lives online – as its new Vice President, Business Development at Sonico headquarters located in Buenos Aires, Argentina.
Founded in July 2007 by Rodrigo Teijeiro, currently Sonico’s CEO, Sonico is the social network of Latin America that organises people’s life online and has been widely adopted across Latin America. Indeed the social communication platform has over 42 million registered users.
Located in Buenos Aires, and with a team of over 80 people, Sonico was elected by BusinessWeek as the 5th tech startup with the highest global growth potential. Sonico closed its first round of capitalisation of USD 4.3 million in May 2008.
Female Internet Hero leads Ambitious Online Women’s Network in Brasil
Andiara Petterle, Brasilian Female Internet Hero
In our search for Female Internet Heroes, we have come across Andiara Petterle, CEO of Bolsa de Mulher, the largest online women’s communications group in Brasil, with around 7 million members and users per month. It’s not only a social network, but also a producer of content, supplier of services, e-commerce, internet and mobile relationship tools. Educated in Brasil, USA and British Columbia. Andiara was responsible for Bolsa de Mulher’s repositioning.
Bolsa de Mulher belongs to the Ideiasnet corporation, and was built-up by acquisitions of portals in astrology and self-knowledge and nutrition and well-being. It also bought out Feminice, a teen portal, previously competing with the social network. More recently, the company acquired celebrity portal TeContei. The objective is for the company to reach all segments of the women’s universe.
“Our audience is extremely relevant. We have around ten times the number of subscribers of the biggest women’s magazines in Brazil. We comprise a company focused on knowing women, and developing effective solutions for experience exchange, thus making their lives easier and happier”, says Andiara Petterle, who is a frequent lecturer at digital media, women’s consumption, and media convergence events.
The company positions itself with business models for the sale of on-line advertising, e-commerce, and mobile. In the Bolsa de Mulher social network, advertisers find segmented channels such as the Bolsa TV – an interactive TV channel; Universidade Feminina – a pioneering e-learning initiative with around 100 thousand enrollments; the Bolsa de Bebê – with exclusive content for mothers and pregnant women; as well as tools like the Mostre Seu Estilo – a fashion community, and the Make UP – an interactive beauty tool, and for gastronomy-lovers Bolsa Gourmet, a meeting and information exchange point among the country’s greatest chefs and users. Read more
International Women’s Day
International Women's Day March 8
Today is international women’s day, a day that honours the economic, political and social achievements of women. The day originated in 1975, when the United Nations began sponsoring it. Two years later, the UN adopted a resolution proclaiming a United Nations Day for Women’s Rights and International Peace to be observed by Member States.
With more women in the boardroom and an increased number of women serving as role models in work or private life, things are looking good for women. But that many think true equality has not yet been achieved shows the global women’s organization Aurora by highlighting a number of women’s issues. Their worldwide register of IWD local events allows women and the media to find out about local activity on International Women’s Day. Read more
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