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Partner of
Travel: Launch BAHighlife.com
This month saw the launch of the TRAVEL WEBSITE of British Airways. It’s the online version of articles which appear in High Life and Business Life, the magazines in the seat pockets of plane chairs.
BA
The site offers tips on the smartest restaurants, finest hotels and interesting cultural spots. For the busy business woman who wants to fit in a shopping spree, it features articles on ’speed shopping’ in Paris and ‘quick style counsel courses’ in Milan under its Fashion and Shopping per country section. Read more
Questions for start-ups: PURE!
Nicoline Westen, founder of PURE!
Nicoline Westen’s dream was to help kids in Cambodia lead a better life, the internet enabled her to make that dream a reality. She founded Pure!, a volunteer organisation that support children’s projects in Cambodia, be it financially or by providing helping hands. In our questions for start-ups series, she told thenextwomen how she started out.
1. How did you come up with the idea of your start-up?
Travel Lounge for women
The ‘Executive Women’s Network’ has opened an interactive travel Lounge on online business travel networking site Skylounge.com. It is the answer for some female business travellers who find it hard to randomly network during their trips due to safety and cultural issues.
Kerstin Hoghielm, director of the board of the Swiss-Swedish chamber of commerce and founder of the ‘executive women’s network’ is one of the first to create such business women lounge. Read more
Travel: Gogalavanting
Today’s female traveller is smart, savvy, knows what she wants and is ready for adventure. That makes her very attractive to market to.
One recently launched magazine Gogalavanting.com is doing that. ‘To galavant ‘means to roam about in search of pleasure or amusement. It is not surprising that the on and offline travelmagazine, founded by two worldly women: Kim Mance and Katy Quissell, is a place where that is easy to do.
Women highflyers networking
“I spend a nice and friendly dinner yesterday with eight international women in a cosy restaurant in Paris 6eme. It is amazing, how lovely you can spend an evening with the persons you just met for the first time.” writes a women nicknamed eya-ee.
These comments are not part of a restaurant review, nor do they refer to a speed dating event with eight women, they are the product of a trend reported by trendwatching.com taking hold of the business travelers scene the past year: women’s networking. Read more
Travel: women on their way
Women on their Way, a project of a US hotel chain, recognised back in 1995 there was a market in targeting female travellers and started catering for their needs. Now the program, which became known for creating women-friendly hotel rooms, has just relaunched.
The new women on their Way program offers Working Mom discounts and weekend ‘Girlfriends Getaway’ packages.
A new item on their website is a column of Jane Air; a weekly piece written by travel journalist Laura Powell. She offers career woman advice and gives tips and suggestions when travelling.
Are you already fly-dining?
Today it was announced fly-dining will become popular among rich Europeans in the coming years. Fly-dining means that you pick a restaurant, invite a couple of business friends, get on a plane (preferably your own) and head of to the restaurant some thousands miles away.
The news was among the conclusions in the Centurion Living Index 2008 of American Express, that rich consumers want new forms of exclusivity As some business women may know, the Centurion is an exclusive black credit card, the ultimate bling according to some, which you need to use frequently to be able to keep it. The card is known to get you into the most exclusive clubs and restaurants without reservation.
It follows from the above that the credit crunch does not seem to affect wealthy and good earning business people. This in turn means that there are ample opportunities to start a business which target to this group.
Co-Founder and of Marketing Director Louise Wachtmeister saw this trend some time ago by starting the online community asmallworld.com. By positioning itself as a private online community, designed for those who already have strong connections with one another, they managed to attract 320,000 members globally and a lot of press attention.
There are also various retail concept targeting to the good earning business women, such as net a porter of Natalie Massanet.
In the meantime we are wondering which restaurants will make the top 10 restaurants most known for fly-dining? Restaurants in St-Tropez, Bilbao, New York, Stkt. Moritz and Tokyo? We will see how soon Nina Zagat (or www.iens.nl) will come up with that list?
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