Strategy Workshop

A more detailed overview of the Blue Ocean Strategy Session that will be run by Natalie Turner of Entheo is as follows:

________________________________________________________________

Introduction to the Blue Ocean Theory

________________________________________________________________

  • Introduction to the concept of value innovation and historical evidence
  • Examples of Blue Oceans that have been created in different industries at different times
  • Implications of the theory on today’s businesses

Participants will understand the theory of Blue Ocean and can ground it into “stories” of Blue Ocean successes.

________________________________________________________________

Introduction to Strategy Mapping

________________________________________________________________

  • Groups to look at the key components of completion in the airline industry using Ryan Air as an example
  • A look at to what degree the company gives value to buyers – the more it offers, the more it invests in a factor.
  • Comparison with another budget airline showing them to be similar and in a ‘Red Ocean’
  • Comparison of two premium airlines, again in a ‘Red Ocean’

Participants will develop the competence to use a very simple strategic innovation tool and differentiate between Red and Blue Oceans.

________________________________________________________________

Create a Strategy Map for Attendees’ Organisations (Product, Service, Way of Working)

________________________________________________________________

  • The Vertical Axis – the offering level that buyers receive across key competing factors.
  • The Horizontal Axis – the range of factors that the industry currently competes on in products, service and delivery and what customers receive from the existing competitive offerings on the market.

Participants will start to identify the core parameters of their industry and where they compete. They will be able to indentify how to spot opportunities by seeing where the gaps are in their strategy maps.

________________________________________________________________

Four Actions Framework

________________________________________________________________

  • How to de-segment customers and create alternatives
  • Examples of the theory in a range of industries
  • How to take unrequired costs out of an organisation
  • How to create new value

Participants will learn another simple strategy tool that will help them to make decisions on both how to take cost out of the organisation (around what is not adding value to the customer experience) and how to create new value.

________________________________________________________________

Application of the Four Action Framework

________________________________________________________________

  • To each industry (product, service or way of working)
  • Creation of new ideas for products, services or ways of working.

________________________________________________________________

Key Take-Outs from Blue Ocean Thinking

________________________________________________________________

  • Pulling ideas and theories together.