Keynote Details

The Evening Program of The NextWomen 2010 Strategy Day will include detailed keynotes:

___________________________________________________________________________

SUCCESSFUL ONLINE CONSUMER CAMPAIGNS

Maya Moufarek, Regional Marketing Manager EMEA , Google

___________________________________________________________________________

pic_Maya2_croppedThe right marketing strategy can be the catalyst for real business growth. But in today’s fast changing, intricate and multifaceted WorldWideWeb, what are the best marketing campaigns to action it? Maya Moufarek, Regional Marketing Manager for Consumer Apps EMEA at Google, will be recounting successful online consumer campaigns that have become best practices, and discussing how they could be taken further in 2010.

___________________________________________________________________________

FUNDING STRATEGIES

Reshma Sohoni, CEO of Seedcamp

___________________________________________________________________________

pic_Reshma_croppedDriving business growth always requires resources, more often than not financial. There are various alternatives for entrepreneurs looking to raise funds, depending on the structure, nature and stage of their business. Reshma Sohoni, CEO of Seedcamp, will be explaining the various funding strategies available today, and discussing when they are most suitable for start-ups.

___________________________________________________________________________

ENTREPRENEURS PANEL

Wendy Tan White, Founder and CEO of Moonfruit

Natalie Turner, Founder and CEO of Entheo

Tom Harrow, Co-Founder of FindaBabysitter

Anna Sofat, Founder and CEO of Addidi

ADDITIONAL PANELLISTS TO BE CONFIRMED

___________________________________________________________________________

pic_wendypic_natalie_croppedpic_tom harrow_croppedAnna SofatMost start-ups fail in the first year, and many famous entrepreneurs have talked about their initial failures before truly achieving growth for one of their businesses. Although there are no defined recipes or secrets for success launching and growing a business, there is much to be learnt from others’ failures and success. A panel of successful female entrepreneurs will be discussing growth, scalability and consumer strategy in an attempt to identify the DOs and DONTs of entrepreneurship in the 21st century.