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The Top 100 Influential Online Marketeers (I mean Publishers) List with 11% women…
Top 100 Publishers (I mean Marketeers)
A Top 100 Online Marketeers List has been produced and released with much ado, by a smart thinking webdesign company Invesp, to do some online marketing themselves…. In the Top 10, precisely one woman could be found, Jackie Huba on number 8, and in the Top 11-100 another 10, so that brings the total at 11%, Yes!
We have noted it before, almost everybody is being called a marketeer nowadays, even if you are a publisher like Michael Arrington and Ariane Huffington. With all the crunch in the media landscape, being a publisher is maybe not so sexy anymore. So from now on, The NextWomen is a marketing magazine and we are all marketeers! Set below the Top 10 as well as the 12 women listed:
1. Chris Hughes (yes, ex-Facebook and hero of the Obama social media strategy) Read more
Tomorrow: Marketing Pioneers in Amsterdam
Jackie Huba speaks at Marketing Pioneers
Tomorrow sees the seminar of Multiscope on Marketing Pioneers in Amsterdam. Jackie Huba, co-author of “Citizen Marketers - When People are the Message”, will be one of the speakers. Wall Street Journal said about Citizen Marketers: “drop everything and read this book”. Another of her books is: “Creating Customer Evangelists - How Loyal Customers Become a Volunteer Sales Force”, called by the New York Times as “the new mantra for entrepreneurial success”. There will also be so-called ‘Pioneer Elevator Pitches’-Talks by Mindz, Forrester, Tribal , YouadDaily, TheAdvocacyFactor and The NextWomen. It is sold out but The NextWomen stil has some cards to give away, so drop us an email. Read more
HERSEO helps women website owners get found
Her SEO
HerSEO is a search engine optimization company specializing in women owned businesses. Holy Klaassen, founder of the service has a reason to focus on this group. “With the huge boom in growth of women and mom-owned startups, there are many women looking to increase relevant, qualified traffic to their sites.
“Typically, SEO companies charge high fees, but often these small startups just don’t have the budget for this. We focus on educating business owners about SEO, finding the right keywords for their particular product or service, and giving practical, easy to understand instructions on what they need to do to increase their rankings.” says Holly who became interested in SEO after starting her own website, www.FussyBaby.ca. Remembering that time, she notes: Read more
FT and Business Schools launch free MBA workouts
The FT has combined forces with several business schools to offer readers a mini-MBA called MBA Gym. Registered users can do a series of online interactive workouts -for free-, each lasting approximately 15 minutes.
MBA Gym
There are typical MBA courses, such as entrepreneurship, business plans, funding needs, marketing and accounting. Other workouts are: Read more
Female Heroes Interview: Eileen Gittins
Every week we publish an interview with one of our female internet heroes. MEET interesting women, READ about their WORK, THINK about how they PLAY the internet industry and see how you MATCH them. Be inspired! This week: Eileen Gittins.
Eileen Gittins
Eileen is a serial entrepreneur of the truest kind. She has set up a number of web companies, including Personify, an ecommerce data mining and analytics company and Verb, a context-based search engine company. Her current company Blurb was founded from Eileen’s passion for photography and from the realization that the idea for Blurb was “the idea that doesn’t leave you, that comes back to you while you are under the shower.” The result is a web company that allows anyone to print a book, whether they need ten or a hundred copies. More importantly however, it is a company to which many can relate; artists, families, photography hobbyists, and even Eileen’s mom. Eileen: “My mother used to say: ‘Eileen is in the internet.’ Now she says ‘Eileen runs a company where anyone can make a book.’ There is something very nice about doing something so concrete, something people get.”
Thenextwomen talked to Eileen about why founding a company from a passion is so fulfilling, her success, her mistakes and what she learned from them.
· How did you come to set up Blurb?
SHE Programme interviews Marianne Baars
Yesterday, the second SHE programme (in Dutch) went live. In the programme, Marianne Baars of PROPERTYTRADERS, an online marketplace and auction vehicle for commercial real estate is interviewed by Simone Brummelhuis of TheNextWomen. SHE, sponsored by Bizner Bank, features interviews with women entrepreneurs, female internet heroes and discuss marketing to women cases. It is presented by Marianne van Leeuwen of Sisteract and Simone Brummelhuis of TheNextWomen.
Crunchboard and thenextwomen
Mike Butcher of Techcrunch was so kind to donate the companies in the startup community 20 pounds each, by allowing them to post their jobs for free last week on Crunchboard.
crunchboard
An offer you can’t refuse so we took the opportunity to let the Techcrunch audience know we are always on the look out for contributing editors. It’s stands out among the PHP, Java en RubyonRails developer requests, but our focus is on content. So apply as contributing editor (not only students by the way) and join our brand. Read more
What has she Beeny up to? launch of completingchains.com
Sarah Beeny
Sarah Beeny, known for her no-nonsense advice to would-be developers in TV show Property Ladder, has recently launched completingchains.com – a new website to keep the property market moving during the credit crunch.
Beeny’s concept works with people on the property market, registering all their property details, in addition to all the information about the property they want to buy or sell. It then matches all these people and creates chains. Registered agents then work with sellers across the chain, to release enough equity to adjust the price, so that it is accessible to first-time buyers and to get everything going. Read more
Top 50 Women in Mobile Content
ann williams, founder okto
As Sarah O’Keeffe of Bango received one of the Mobile Entertainment Awards 2008, the celebration of the 2008 Mobile Entertainment magazine’s list of the Top 50 Women in Mobile Content is continuing. In view thereof, we publish this list and point out some of the female internet heroes on it, i.e. the founders, CxO’s and investors.
Carole Faure (France) Founder and CEO, Kaolink, the French developer, which works closely with Gameloft.
Sabine Irrgan (Germany) Founder and COO, GoFresh. Over one million users signed up to itsmy.com, its an ad funded social network.
Louisa Jackson (UK) Founder and Director of Content, VidZone, the UK music and video distributor, which now takes content to 140 services globally.
Ann Williams (Brasil) Founder and CEO, Okto, a powerhouse in the huge Brazilian content market offering SMS and WAP services to operators, brands and financial institutions.
Start of the G23
G23 is the new women’s unit of the Omnicom group devoted solely to marketing to women. Janet Riccio, Executive Vice President at the Omnicom Group, came up with the formula and team. Advisor to G23 is CEO Susan Smith Ellis of Product Red, the aids fighting initiative founded by Bono and Bobby Schriver. Linda Scott, expert on women’s studies and editor of Advertising and Society review, and Fara Warner, contributing editor to Fast Company and author of ‘The Smart Purse’ are also advisers.
In the last couple of months, smaller marketing agencies solely dedicated to women have started to spring up, Sisteract.tv in The Netherlands, of which co-founder Marianne van Leeuwen is nextwomen tippr, for example.
But G23 is the first new group started by an major agency.
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