A checklist for you as a business owner to follow and a couple of helpful websites for more information and live updates
The purpose of The Next Women is to help founders and your companies succeed in building companies which have a positive impact on our society.
We are here to help you, especially when the times get rough, so here’s a checklist for you as a business owner to follow and a couple of helpful websites for more information and live updates.
What to do as the leadership team:
Have a tactical session and identify key risks and scenarios for employee health, wellbeing of customers and suppliers?
Identify the main risks and scenarios for the business, current and upcoming projects and our customers?
Identify the main risks and scenarios for the financial development of the organization in the near future? And are the other stakeholders connected to this?
Plan a daily short and weekly call to anticipate developments.
Agree on a communication plan with all stakeholders
What to do with your employees:
Communicate clear objectives, tasks and vision for the coming weeks
Determine and communicate your KPIs for the coming weeks
Keep moral up
Make as much of the work virtual working with meetings at company and team levelC
Choose the systems you will use during this time and communicate them to everyone in the company (Slack, Google Drive, Zoom, e.d.)
Make sure everyone have a personal plan how to deal with issues such as childcare, caring for others, vacation / leave, working from home
When necessary apply for a working time reduction at the Ministry of Social Affairs and Employement
Projects that weren’t a priority can now be worked on
What to do with your customer and business:
Communicate towards your customers and determine which channels you will use, when and how often?
Know what is going on with our customers and what their considerations are with regard to your services / products
When possible have someone collect these customer insights
Determine what you can currently still offer your customers. Can you take certain components of your business online?
Can you offer alternatives?
Let your sales team work on filling up the pipeline, so you can do an outreach when everyone is back in business
Determine your policy on possible cancellations
Know what’s going on with your suppliers, partners and other key figures in your supply chain
Determine where the risks are
Manage your cashflow:
Gather a team (with specialists such as an accountant, tax specialist, lawyer) around you, who can assist you in the coming period with advice and assistance regarding possible cash issues
Short term costs to save on
Medium and long term costs to save on
Optimize your cash conversion cycle
Determine short-term financing options – The Dutch government has set up a Guarantee for SME loans for these kinds of situations.
Follow a strict debtor policy
Make agreements with creditors if possible
Relevant links for additional help and information
Latest update on COVID-19 (Rijksoverheid.nl)
Are you eligible for a working time reduction? (Rijksoverheid.nl)
What help can I get as an entrepreneur / freelancer? (KVK.nl)
Everything you need to know about COVID-19 (KVK.nl)
“We need to organise our work better ánd smarter” says Martine Meijburg. Meijburg founded Second Degree in 2013; the first LinkedIn marketing agency (worldwide). A success, as the agency became one of the fastest growing companies in the Netherlands (Silver FD Gazellen Award in 2016), servicing clients such as Philips, KLM and Microsoft.
Martine is an author, public speaker and was listed in The Next Women 100 in 2016, 2017 and 2018 and the Adformatie100 in 2017. She shares with us her experiences as an entrepreneur and member of The Next Women.
She got into the world of recruitment because she showed talent for it and acted on that: at TNW we love playing out your strengths. Now, with her own company and being a mother of two, Dayanara Vonk Ilaria reflects on her journey: “Leadership really is learning how you can influence yourself.”