The Coaching Hours are developed to offer our members access to one-on-one coaching by experienced entrepreneurs and professionals.
Every Coaching Hours has their own topic, making it in such a way that when attending the session you walk away with advice from multiple angles. Enabling you to really take that next step forward.
During Coaching Hours you sign up for a 30 minute conversation with the expert of your choice.
We always aim to have you speak to 2-3 experts per session.
May 19 – Marketing
Marketing is a vital process for entrepreneurs because no venture can become established and grow without a customer market. The process of acquiring and retaining customers is at the core of marketing. Entrepreneurs must create the offer (design the product and set the price), take the offer to the market (through distribution), and, at the same time, tell the market about the offer (communications). These activities define the famous Four Ps of marketing: product, price, place (distribution), and promotion (communication).
Entrepreneurs often are faced with designing the entire “marketing system”—from product and price to distribution and communication. Because it is difficult and expensive to bring new products and services to market—especially difficult for new companies—they need to be more resourceful in their marketing. Many entrepreneurs rely on creativity rather than cash to achieve a compelling image in a noisy marketplace.
An important part of gaining the market’s acceptance is building brand awareness, which, depending on the stage of the venture, may be weak or even nonexistent. Entrepreneurs must differentiate their company’s product or service so its distinctiveness and value are clear to the customer. This is the job of marketing.
Marketing also plays a central role in a venture’s early growth stages when changes to the original business model may be necessary. Companies focused on growth must be able to switch marketing.
Karin de Boer – Marketing Queens
Louise van Doorn – HelloMaas
Nathalie van der Ploeg – Not in Kansas
Niki van Wijk – former KLM
Gerard Werkhoven – Steppin’ Out
September 25 – Growth
Entrepreneurial ventures help generate new wealth. Existing businesses may remain confined to existing markets and may hit the glass ceiling in terms of income. New and improved products, services or technology from entrepreneurs enable new markets to be developed and new wealth to be created.
Additionally, increased employment and higher earnings contribute to better national income in the form of higher tax revenue and higher government spending. This revenue can be used by the government to invest in other, struggling sectors and human capital. Although it may make a few existing players redundant, the government can soften the blow by redirecting surplus wealth to retrain workers.
December 17 – Strategy
For entrepreneurs your strategy is a plan for interacting with the competitive environment to achieve your intended goals. Some think of goals and strategies as interchangeable. This formal process of setting goals and creating a strategy adds legitimacy, provides employee direction and motivation, helps form decision-making guidelines, and provides criteria for your performance. In essence, the process of strategy formulation sets the general directions in which your venture’s position will grow and develop—your goals and objectives represent the ends that you are seeking to attain.