A thematic table talk about all things life, work and wondrous.
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The hospitality and the retail sectors are facing existential threats due to the coronavirus shutdown.
Already “The Great Recession taught retailers that the old mantra was dead”, says Maisnik. “‘If you build it, they will come’ may work in the movies but not for increasing retail sales. There were just too many stores and they were boring, outmoded and couldn’t attract shoppers. The drivers for adding hotels to retail projects have not changed in the last 10 years but the force of the drivers and their impact has increased tremendously. Failure to adopt and grow to meet consumers’ desires can be the death knell for retailers.”
But now consumers can’t actually meet and our consumer needs are left unmet. How to cope with this as entrepreneurs in this sector?
Maaike Reuvers – Editor in Chief Food Inspiration & Co-founder WeCanteen
Marie van Niekerk – Former Creative Director BOS Brands
Hans Meyer – Co-founder Zoku
“We need to organise our work better ánd smarter” says Martine Meijburg. Meijburg founded Second Degree in 2013; the first LinkedIn marketing agency (worldwide). A success, as the agency became one of the fastest growing companies in the Netherlands (Silver FD Gazellen Award in 2016), servicing clients such as Philips, KLM and Microsoft.
Martine is an author, public speaker and was listed in The Next Women 100 in 2016, 2017 and 2018 and the Adformatie100 in 2017. She shares with us her experiences as an entrepreneur and member of The Next Women.
She got into the world of recruitment because she showed talent for it and acted on that: at TNW we love playing out your strengths. Now, with her own company and being a mother of two, Dayanara Vonk Ilaria reflects on her journey: “Leadership really is learning how you can influence yourself.”