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What Would Google Do? Jeff Jarvis’ New Rules but Where is the Business Model
Illustration of Jeff Jarvis talk
Today is the second day of The Nextweb conference, which is practically sold out. Interactive media professionals, founders of web based companies and investors gather to listen to inspirational people -actually men -with their messsages about the next web. This morning Jeff Jarvis was on stage who just published his new book: What Would Google Do? A question that a lot of people ask, when thinking about a new product, service or brand, and he monetized on this idea by publishing this book. Jarvis gave a lot of short tips, that companies should embrace to be succesful.
New architecture
- Do what you do and link to the rest
- Join a network/be a platform
- Think distributed
These tips are a result of the notion taht “If the news is important it will find the consumer”. Actually, The Guardian released its content as an API just this week in order to follow these rules of new architecture.
- Do business in public
- Everybody needs a litlle SEO
- Your customers are your ad agency
New Society
- Create an Elegant organisation
New economy
- Small is the new big
- Manage abundance
- Join the open source and gift/free economy
- Mass market is dead: it’s niches
New ethic
- Make mistakes well
- Life is a beta; that by itself yields collobaration
- Be honest
- Be transparent
- Collaborate
- Don’t be evil
New imperatives
- If you hand over control, then people take control.
At the end of the talk Jarvis confesses that he does not always walk the talk, as the book that he published was published in the old fashioned way, as a book, which is not searchable, not digital, not based on open source reviews, not very transparant, and to be bought via offline and online shops. And therein lies the flaw and the 1 million dollar question in all these new rules; how to make money out of the new set of rules. Jarvis says, that also he has to make a living, i.e. he uses the old business model.
So there we are back to the discussion about business models.
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